April 27, 2018 | By Shoal Creek Conservancy
Felicia Peña is a public affairs professional working in brand engagement and corporate social responsibility. As a Public Affairs Manager for H-E-B in the Central Texas Region, Felicia’s responsibilities include, media relations, sponsorship fulfillment, and charitable efforts on behalf of H-E-B. Felicia graduated from the University of Texas at Austin with a Bachelor of Science in Communication Studies and a Bachelor of Arts in Sociology with a certificate degree in Social Entrepreneurship and Nonprofits. After graduation, Felicia worked as a Campaign Associate for United Way for Greater Austin assisting with the State Employee Charitable Campaign. For 5 years, Felicia worked with the Central Texas Food Bank, serving in a few different roles, most recently as Director of Community Engagement.
Felicia currently serves as a board member at large of the Shoal Creek Conservancy. Other community involvement includes board membership of the YWCA Greater Austin, Communities in Schools Central Texas, Young Hispanic Professional Association of Austin, YNPN Austin, and the Young Women’s Alliance. Felicia was also a participant in the 2013 class of Leadership Austin Emerge and the city of Austin CityWorks Academy.